SEO Course at Trillionaire University
Join the best in the industry with Trillionaire University’s online SEO course, recognized as one of the top SEO training programs in India. Our course is 100% practical-oriented, designed to teach you SEO in a vernacular manner, ensuring you master the skills to elevate your web presence.
Who can apply for the course?
1. Beginners in Digital Marketing
If you are new to digital marketing and want to explore the world of SEO, this course is ideal for you. No prior experience is required, and you will learn from the basics.
2. Marketing Professionals
Marketing professionals looking to enhance their skill set with SEO knowledge can apply. This course will help them develop the technical skills needed to improve website rankings.
3. Entrepreneurs and Business Owners
Business owners or entrepreneurs who want to handle their own SEO strategies to increase online visibility, drive traffic, and grow their business can greatly benefit from this course.
4. Web Developers and Designers
If you’re a web developer or designer, learning SEO can help you create SEO-friendly websites that rank well in search engines, providing more value to your clients.
5. Bloggers and Content Creators
Content creators, bloggers, and influencers who want to optimize their content for better search engine rankings should apply. SEO knowledge will help improve their blog visibility and organic traffic.
6. Job Seekers
Anyone looking to break into the SEO industry or seeking a career in digital marketing can apply. This course provides the skills needed to land SEO-related job roles.
7. Freelancers
Freelancers who wish to offer SEO services to their clients can benefit from this course. It will equip them with the tools and knowledge to provide comprehensive SEO solutions.
How does this SEO course work?
Learn
Live Classes physical classes Upskill yourself by gaining insights from leading professionals’ vast experience.
Practice
Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.
Ask
Resolve your queries from industry experts with our dedicated one-to-one doubt-clearing sessions.
Build
Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your data analytics skills.
SEO Course Curriculum
Module 1: Introduction to SEO
▾What is SEO?
Why is SEO important?
What are Search Engines, and how do they work?
What is SERP?
SERP Features
White hat vs Black hat vs Gray hat SEO
Module 2: Keyword Research
▾What are keywords in SEO?
Importance of Keyword Research
Types of Keywords
How to do Keyword Research?
Best tools for keyword research
Keyword Search Volume and Competition Analysis
How to Find Long tail Keywords?
Understanding Search Intent
LSI Keywords
Reverse keyword research
Module 3: Domain Name and Web Hosting
▾Introduction to domain and hosting
How to choose the right domain name?
ccTLD and global domain extensions
How to choose the right web hosting?
Module 4: Setting Up WordPress Website
▾Introduction to WordPress
Installing WP from Hosting Account
Installing Right Themes and Plugins
WordPress Customization
How to Create a New Page?
How to Create Menu?
How to Set Up Contact Form?
Module 5: On Page SEO
▾What is on-page SEO & its importance?
How to optimize meta tags?
How to write effective meta title?
How to write convincing meta description?
Heading Tags
Meta Keywords
Meta Robots Tags
Image SEO
Internal linking strategies
Voice SEO
Anchor text
Domain Authority
What is website structure and why it matters in SEO?
SEO-friendly URL structure and folder/subfolders
Subdomain vs directory
On-page SEO Checklist
Module 6: SEO friendly Content, Planning & Strategy
▾Role of Content in SEO
Researching and Identifying Audience Needs
Developing Content Plan for Website or Blog
Content Cluster Strategy
Avoiding Keyword Cannibalization
Converting traffic to leads
What is SEO-friendly content and its elements?
Understanding keyword stuffing
Google’s Algorithms & Content Guidelines
What is Plagiarism and how to avoid it?
Readability
Analyzing content for improved CTR
Module 7: Project Setup (Doing SEO from Zero Level)
▾Step by Step process to start a new SEO project
Setting clear and measurable SEO goals
Evaluating the current website’s SEO performance
Competitor Analysis
Developing an SEO Strategy
Doing SEO on live WordPress site
Module 8: Google Analytics 4
▾What is Google Analytics and how does it work?
How to Set Up Google Analytics?
Understanding Users, Views, Engagement Time, Event Count
Bounce Rate
User and traffic acquisition
Source and medium concepts
Demographics of audience
Devices & technology of visitors
Page level analysis of website
Tracking individual user actions
Concept of Events
Concept of Monetization in GA4
How to create reports in GA4?
How to customize reports in GA4?
Setting up UTM parameters
Module 9: Technical SEO
▾What is technical SEO and its importance?
What is XML Sitemap & How to Create?
What is HTML sitemap & How to Create?
What is Robots.txt file & How to Create?
Canonical issue
Open Graph Tags
Twitter Card
HTTPS and security considerations
404 page & Creating a Custom 404 page
Finding & fixing broken links
Setting up Redirections
Website speed and performance (with tools)
Mobile friendliness and responsive design
Crawl Budget Optimization
Breadcrumbs
Chrome Extensions for SEO Productivity
Introduction to schema and its role
Different Types of Schema
How to create schema code?
Validing code with Rich Results Test
How to Check Schema on a page?
Module 10: Google Search Console
▾Introduction to Google Search Console & its uses
GSC vs GA
How to set up GSC using various methods?
Sitemap submission
URL inspection
Tracking performance, keywords, CTR, position
Filtering and comparing performance
Using Regex Filters
Indexing report
Understanding and fixing technical issues
Page Experience
Core Web Vitals
Mobile Usability
Enhancements
Security and Manual Actions
URL removal
Module 11: Web Stories
▾Introduction to Google Web Stories
Setting Up Web Story Plugin
How to Create a Web Story?
Best Practices
Module 12: Off Page SEO
▾Introduction to Off-page SEO
Importance of backlinks in SEO
Do follow vs no follow backlinks
How to build backlinks?
Article Submission
QnA Submission
Link Building Best Practices (Dos and Donts)
Guest posting and outreach
Skyscraper technique
PR Submission
Business listing
Infographic submission
PDF/PPT submission
Image Submission
Social bookmarking
Classified submission
Forum Submission
Directory submission
Module 13: eCommerce SEO
▾Importance of eCommerce SEO
Traditional SEO vs eCommerce SEO
Creating High Quality Product Descriptions
User Generated Content and Reviews
Logical Site Structure
Categories, Subcategories, and Product Pages
SEO for Product Images
Schema Markup for Product Pages
Module 14: International SEO
▾Introduction to International SEO
hreflang tags
URL Structure for International SEO
Best Practices
Module 15: Local SEO
▾Introduction to local SEO
Setting up Google My Business (GMB) profile
NAP consistency (Name, Address, Phone Number)
Local citations and directories
Local SEO ranking factors
Local SEO optimization techniques
Module 16: Common SEO Pitfalls
▾Google core updates
Keyword cannibalization
Link disavow
Orphan Pages
Module 17: Site Audit: Checklist & Requirements
▾Why audit your site?
How often to audit the site?
Audit requirements
Using Google Search Console
Technical audit checklist
How to do Technical Audit of a website?
Module 18: Creating SEO Cyrstal Reports for Projects or Clients
▾Things to Include in Report
How to create the report?
Creating topic clusters within seconds
Discussing KPIs with clients
Templates and Examples
Module 19: Using ChatGPT for AI powered SEO
▾Understanding the capabilities of ChatGPT
Generating blog post ideas with ChatGPT
Creating topic clusters within seconds
Using ChatGPT for headline ideas
Creating SEO-friendly content outlines
Using ChatGPT strategically for SEO content
Writing outreach emails for guest blogging
Creating schema markup using ChatGPT
10+ Use Cases of ChatGPT in SEO
ChatGPT Prompts to Do It Yourself
Module 20: Future of SEO
▾AI’s impact on SEO
Search Generative Experience (SGE)
SEO Course FAQs
What is SEO for beginners?
+SEO, or Search Engine Optimization, is the practice of improving a website to increase its visibility when people search for products or services on search engines like Google. Beginners can start by learning about on-page and off-page SEO techniques.
How can I learn SEO online?
+You can learn SEO online through tutorials, blog posts, YouTube videos, online courses, and certification programs. Many platforms like Coursera, Udemy, and Google offer free and paid resources to get you started.
What is the difference between on-page SEO and off-page SEO?
+On-page SEO refers to optimizing content and HTML source code on your website, such as meta tags, headings, and keywords. Off-page SEO involves actions taken outside of your website, such as backlink building and social media marketing, to improve your site’s ranking.
Where can I get an SEO certification course online?
+You can get an SEO certification course from platforms like Coursera, Udemy, Google Digital Garage, HubSpot Academy, and Semrush Academy. These platforms offer comprehensive courses with certification upon completion.
Is SEO a good career?
+Yes, SEO is a good career choice. With the growing importance of online presence, SEO professionals are in demand. The career offers great earning potential, flexibility, and the ability to work in various industries.
Is SEO difficult to learn?
+SEO can be complex as it involves multiple aspects like technical SEO, content creation, and link-building strategies. However, with consistent practice and learning, anyone can master SEO.
Does SEO need coding?
+SEO doesn’t necessarily require coding, but understanding basic HTML can be helpful for tasks like optimizing meta tags, headings, and images. Advanced SEO professionals may need some coding knowledge for technical SEO.
Who can join this online and physical SEO training course?
+Anyone interested in learning SEO, from beginners to professionals looking to upskill, can join the course. This includes students, marketing professionals, entrepreneurs, and business owners.
Which SEO tools will be covered in this online search engine optimization course?
+The course will cover a variety of SEO tools, including Google Search Console, Google Analytics, Semrush, Ahrefs, Moz, Yoast SEO, and Screaming Frog, to help you optimize websites effectively.
What if I miss a live class due to any reason?
+If you miss a live class, don’t worry. You can access the recorded sessions at any time. The recordings will be available for you to review at your convenience.
