Join the Premier Online Digital Marketing Course at Trillionaire University
Accelerate to professional excellence in just 20 weeks with our comprehensive digital marketing course. Gain cutting-edge skills through a curriculum that spans SEO, social media marketing, and more. Experience live classes, interactive sessions, and real-world projects led by industry experts. Join Trillionaire University and transform into a leader in the digital marketing world.
How does this digital marketing course work?
Learn
Live Classes physical classes Upskill yourself by gaining insights from leading professionals’ vast experience.
Practice
Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.
Ask
Resolve your queries from industry experts with our dedicated one-to-one doubt-clearing sessions.
Build
Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your data analytics skills.
Full-Stack Digital Marketing Course Curriculum
Module 1: Fundamentals of Digital Marketing ▼
What is Digital Marketing?
Scope & Latest Trends
Career and Jobs in Digital Marketing
Understanding Channels in Digital Marketing
Setting marketing objectives
Business Models & Competitor Research
Marketing funnel & customer journey
Identifying target audience segments
Developing a value proposition
Important terms & metrics in Digital Marketing
Understanding Media – Paid, Shared, Owned, and Earned
Overview of digital marketing channels – Inorganic and Organic
Choosing the right channel mix for your business
Creating a Buyer Persona
How to Think Like a Marketer
Module 2: Domain Marketing, Website Planning & Creation ▼
What is Domain Marketing
Importance of Domain
Types of Domain & Extensions
Domain connecting to Hosting
Niche related domain
How to Buy a Right Domain
How to Sell a Domain with Higher Price
Listing Domains for Sale
Finding a domain with an AI tool
WordPress Installation
Business website creation
Blog website creation
Portfolio Building
Ecommerce website Creation
Use of WooCommerce Plugin
Payment gateway
Module 3: Web Analytics + GA4 ▼
Google Analytics Overview
Google Analytics Set Up
Important Terms & Metrics
Real-time Report
Audience and Acquisition Report
Behavior and Conversion Report
GA4’s functions and features
Setting up Google Analytics 4 and Overview
Final SEO Performance Report Submission
Module 4: Introduction to SEO ▼
Introduction to SEO
Keyword Research
What are keywords in SEO?
SEO-friendly Content, Planning & Strategy
Technical SEO
Local SEO
Common SEO Pitfalls
Importance of Keyword Research
Types of Keywords
On-Page SEO
Google Search Console
Off-Page SEO
Site Audit: Checklist & requirements
Module 5: Social Media Marketing ▼
Basics of Social Media Marketing
Significance, Role, Goals, and Elements
Social Brand Management
Setting Up Audience Persona
Social Media Marketing Strategy (B2B & B2C)
Content planning and calendar creation
Social Media Marketing Key Metrics
Content Creation and Curation
Organic Postings
Social Media Management Tools
YouTube Marketing
Instagram Marketing
LinkedIn Marketing
Twitter Marketing
Module 6: Content Marketing & Blogging ▼
Introduction to Content Marketing
Benefits of content marketing
Different types of content and their uses
Understanding TOFU, MOFU, and BOFU
Researching and Identifying Audience Needs
How to plan a long-term content strategy?
How to find your blogging niche?
Creating a strategy for blogging
The right way to do SEO in blogging
Google Web Stories
Content marketing tools
Developing Content Plan for Website or Blog
Content Cluster Strategy
Converting traffic to leads
How to build traffic on the new blog?
Essential blogging tools
Monetization strategies for blog
Using ChatGPT for blogging
Module 7: Performance Marketing (Google Ads) ▼
Introduction to Google ads
Campaign types and structure
Exploring different keyword match types and their impact
Types of Search Ads
Crafting compelling ad headlines and descriptions
Understanding bidding options and strategies for maximum ROI
Creating search campaign structure from scratch
Campaign tracking and performance management
Analyzing Different Audience Types in Google Ads
Importance of Discovery Display ads
Understanding YouTube Video Advertisement
Universal App Campaigns
Using ChatGPT to prepare ad copies
Conversion Integration with GTM, Conversion Linker
Remarketing in Google Ads
Benefits, Audience Manager
Discovery Campaign (Setup)
Shopping Ad
Google Merchant Centre
Performance Max, Benefits, P Max Setup, Hotel Campaigns
Module 8: Performance Marketing (Meta Ads) ▼
Basics of Performance Marketing
Picking the right platform
Competitor Analysis in Performance Marketing
B2B, B2C & D2C
Introduction to Meta Ads
Understanding the Objectives
Metrics to track, Buying Type & Meta Algorithm
Audience stages in Meta Ads Manager
Bid Strategies, CBO VS ABO, and Meta Funnel
Meta Pixel and analyze various successful cases
Event Step Tool, custom and lookalike audience
Dashboard ROAS VS Realized ROAS
Campaign Performance analysis and optimization
Ad automation – RevealBot/Madgicx
Automation Possibilities, Martsch Stacks
Rule Automation, Creative Automation Platforms
Execute an end-to-end campaign on Meta and Instagram
Module 9: Performance Marketing (Other Platforms) ▼
Instagram Ads & its Types
Instagram Business Account Setup
Setting up an Instagram Ad Campaign
LinkedIn ads and their types & importance
LinkedIn Page – Creation
Create Business Manager
Campaign Objective
Identify Target Audience
Ad format
Budget & Schedule
Review and launch
LinkedIn Conversion Tracking
Twitter Ads & its types
Ads Formats
Twitter Ads account setup
Ad creation
Twitter Conversion
Third-Party Ads
Benefits of Third-Party Ads
Disney + Hotstar Ads Campaign Setup
Spotify, Sharechat Ads
Module 10: Media Planning ▼
Basics of Media Planning
Media objectives and strategy
What is a media mix and why is it important?
Media Budgeting – allocation across different channels
Media buying – Direct vs Programmatic vs Real-Time Bidding
Online marketplace for buying ad spaces – Releasemyad & Themediaant
Media Scheduling Strategies
Media Evaluation Metrics & KPIs
Brand Safety & Ad Fraud
Module 11: Influencer Marketing ▼
What is Influencer Marketing?
The Content-Driven Approach
Why Should Brands Opt for Influencer Marketing?
The Advantages of Influencer Marketing
Top Successful Influencer Marketing Campaigns
How to Connect With the Right Influencer
Different Influencer Marketing Platforms
Paid promotions
Gifts and Giveaways
Brand Ambassador and Affiliates
Module 12: Online Reputation Management (ORM) + Conversion Rate Optimization (CRO) ▼
Definition and Scope of ORM
Utilization and Significance of ORM
Key Benefits Derived from Implementing ORM
Operational Mechanisms of ORM Platforms
Various ORM Platforms & their Distinct Features
Strategies for Effective Review Management
Adhering to ORM Platform Policies
Differentiating Comments and Reply Types for Content
Addressing Negative Reviews
ORM Techniques and Strategies
Crafting and Distributing Press Releases for ORM
Tools for ORM
Guidelines for Efficient Client Management in ORM
Basics of Conversion Rate Optimization (CRO)
CRO Process: Observe, Ideate, Test, Deploy
Effective strategies and methods in CRO
Checklist for CRO optimization
Module 13: Email Marketing & WhatsApp Marketing ▼
Why Should You Care About Email Marketing?
Who’s Winning the Email Marketing Game?
Easy Ways to Ace Email Marketing
Boost Your Email Game with These Tips
Numbers that Matter in Email Marketing
WhatsApp Marketing: The Good and the Not-So-Good
Things to Know Before Trying WhatsApp Marketing
Mixing Email and WhatsApp Marketing Made Simple
Module 14: Marketing Automation ▼
What is Marketing Automation and why is it important?
How can I use Marketing Automation to sell more?
Marketing Automation Tools and Platforms
Marketing Automation Workflows
Marketing Automation for B2B & B2C
Automated Email Marketing Campaigns
SMS Automation
WhatsApp and IVR Automation
Module 15: Freelancing & Portfolio ▼
How to start freelance work
Freelance Platforms
Professional profile creation
Projects work list & portfolio
How to create proposals
How to Set pricing for projects
Time Duration Decide
Billing Creation
Module 16: Resume Building + LinkedIn Optimization & Interview Prep ▼
Resume Building
Resume Overview
LinkedIn Profile Optimization
Interview Preparation
Live Interview Session
Digital Marketing Course – FAQs
What is digital marketing course? +
A digital marketing course teaches you the fundamentals of online marketing, including strategies to promote brands, services, or products using digital channels like social media, search engines, emails, and websites.
Are the classes live or recorded? +
The digital marketing course offers both live and recorded sessions. Live classes give you real-time interaction with instructors, and recorded lectures allow you to learn at your own pace.
What if I miss a live class? +
If you miss a live class, don’t worry! All live sessions are recorded, and you will have access to these recordings to catch up on the lessons you missed.
What if my queries or doubts are not solved during a live class? +
If your queries or doubts are not resolved during a live session, you can ask them in a special Q&A session or submit your questions via email or through the course platform for further clarification.
Will I receive a digital marketing course certificate on completion of training? +
Yes, upon successful completion of the digital marketing course, you will receive a certification that recognizes your achievement and skills in digital marketing.
Can I do digital marketing course after 12th? +
Yes, you can enroll in a digital marketing course right after completing 12th grade. The course is designed to accommodate beginners with no prior experience in marketing.
What are the benefits of learning digital marketing? +
Learning digital marketing can open up a wide range of job opportunities, help you start your own business, enhance your marketing skills, and keep you up-to-date with the latest marketing trends. It’s an essential skill in today’s digital age.
